Hawaiian Airlines is taking steps to establish a Honolulu-China route.
Before taking flights to Japan, Hawaiian Airlines invested time in the country to develop relationships and understand the culture. It is the same approach the airline is now taking in China.
?China is a market we?d love to participate in,? Mark Dunkerley, president and CEO of Hawaiian Airlines said Monday.
Hawaiian Airlines has opened sales offices in Shanghai and Beijing, is actively recruiting Mandarin-speaking flight attendants, and launched a Chinese-language website last week.
All of these actions, Dunkerley said, are indicators the airline is investing time and effort into developing the China market.
?We do have aspirations for China. We?re very focused on it,? Dunkerley said. He added the airline will establish flights to China ?as soon as we have a level of confidence we can get in there successfully.?
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