The ones at the top (the ones who create the "programs") can make good money, primarily by selling the "rights" to redistribute their program to their affiliates, and through their share of the revenue when an affiliate actually generates a sale. This is why they work so hard to build up such huge mailing lists and to generate so much hype for each new product launch -- so when their latest, greatest "fool proof program" guaranteed to make money for everyone with little to no effort required hits the streets, they'll have tons of affiliates out there promoting it. It's a numbers game. Your individual affiilates don't have to perform all that well, as long as in the aggregate they manage to sell a couple of thousand of each product, and you can still be sitting pretty at the pinnacle of the pyramid.
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The thing is, you know, I honestly can't recall a single instance of one of these gurus bragging about making money from actually following the steps in one of the programs they're selling. They just carry on about how much money they've made (and you, as their affiliate, can in theory make) by getting other suckers people to buy their "fool-proof" program. I guess attempting to actually put the program into action is for the "little people" or something?
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So, ultimately, what they're really selling is NOT the info product, it's the ability to make a finder's fee for referring purchasers to the "info product" they produced. (Or in some cases -- and for considerably more money -- the ability to directly resell the info product itself.)
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As Jill says, very few of the individual affiliates actually make anything from selling these "info products," and even fewer actually implement the program itself. Heck, a lot of them never even purchase or read the program they're promoting.? The whole "insider secret fool-proof program to skyrocket your income" part is almost entirely hypothetical, since the only money that generally gets made is from selling the info product that tells you how to make the money, not from actually doing the alleged money-making thing. (Does that make sense?)
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There are some affiliates who make good money. For the most part, though, the ones that do are marketing things other than these "internet marketing guru info products." They market things that offer real value. And they go way "above and beyond" to create value-added marketing that informs, engages and entertains, rather than just reposting a "professionally written sales page" provided by the seller.
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From what I've seen, it isn't impossible to make money as an affiliate marketer. But it's not nearly as much of a sure thing as the info guru marketers make it seem. IMO, in general it's like many things in life: one will get out of it roughly in proportion to what one puts in. 
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--Torka 
Edited by torka, Yesterday, 12:46 PM.
edit for clarity
Source: http://www.highrankings.com/forum/index.php/topic/48331-is-affiliate-marketing-just-a-big-scam/
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